Here's an interesting fact: the world is, literally, getting grayer. From cars to house paint, from tech to architecture, stuff just isn't as bright as it used to be. It looks, and sometimes feels, like a sea of sameness.
Fortunately, travel is a chance to experience life in full color.
We also created an out-of-home campaign taking over the concrete-and-glass downtowns of some of America's grayest cities, like Seattle and Boston. As commuters were busy going about the mundane tasks of everyday life, we reminded them that the grass isn’t just greener on the other side. It’s vibrantly “indigold.” It’s “peripinkle.” It’s “magentangerine.”
